On August 27, 2023, a memorable milestone was recorded in the history of Vietnamese tourism when a group of 4,500 Indian tourists officially set foot in the S-shaped country.

This is the largest MICE group ever: This group belongs to the pharmaceutical group Sun Pharmaceutical Industries, one of the largest pharmaceutical groups in India. Organizing a tour for all employees as a gratitude and bonding activity has created an event of unprecedented scale.

The Indian tourism market is growing strongly in Vietnam. With a large population and a growing middle class, the demand for travel of Indians is also increasing. Vietnam with many attractive destinations and reasonable costs is becoming a popular destination.
This event not only brings economic benefits but also contributes to promoting the image of the country and people of Vietnam to international friends. The image of Indian tourists excitedly exploring Vietnam will spread widely on social networking platforms, attracting many other tourists.

03 Attractive destinations that the Indian delegation will visit

According to the plan, the delegation will visit many famous places such as:
• Hanoi: Ho Chi Minh Mausoleum, Hoa Lo Prison, Temple of Literature - Quoc Tu Giam, Hanoi Old Quarter,...
• Ha Long Bay: One of the natural wonders of the world, with thousands of limestone islands undulating on the water surface

• Ninh Binh: Trang An scenic area with a magical cave system and beautiful scenery.

Opportunity to promote Vietnamese tourism

Before the information that a group of 4,500 Indian tourists would travel to Vietnam from August 27 to September 3, the Vietnam National Administration of Tourism assessed this as a good opportunity to promote Vietnamese tourism to this potential market. The Vietnam National Administration of Tourism has requested the Departments of Tourism: Hanoi, Quang Ninh, Ninh Binh to support the organization of welcoming the group, ensuring safety and convenience. As of the end of July 2024, Vietnam welcomed 272,000 Indian visitors. This is the 8th market in the top 10 markets sending the most visitors to Vietnam's tourism industry in the first 7 months of the year.
The event of 4,500 Indian visitors to Vietnam is a positive sign, showing the development potential of Vietnam's tourism industry. This is also an opportunity for us to promote the image of the country, attracting more international tourists.