Vietnam is rapidly gaining recognition as one of Asia’s most sought-after travel destinations in 2026, thanks to its remarkable natural landscapes, rich cultural heritage, and dynamic modern cities that together offer unforgettable experiences to visitors.

After a prolonged period of disruption caused by the COVID-19 pandemic, the “S-shaped” country is now reopening with renewed enthusiasm to international travelers. From ancient heritage sites to world-class resort retreats, Vietnam delivers diverse experiences while retaining its authentic charm and cultural identity.

Iconic Natural Attractions

Vietnam’s tourism appeal begins with its iconic natural scenery. Halong Bay, with its emerald waters and towering limestone karsts, remains a symbol of the country’s spectacular beauty and has been featured in many international films. Inland, the karst landscapes and tranquil waterways of Ninh Binh, often described as “Halong Bay on land,” offer visitors serene moments fully immersed in nature.

The central region is home to Hue, the former imperial capital, where well-preserved UNESCO World Heritage sites and unique royal cuisine reflect Vietnam’s historical depth. Other natural attractions such as the immense cave systems of Phong Nha – Ke Bang National Park — including Phong Nha Cave and Paradise Caves— continue to draw adventure seekers and nature lovers alike.

Urban Experiences and Cultural Vibrancy

Vietnam’s cities also play a vital role in shaping its travel appeal. Hanoi captivates visitors with its blend of serene lakes, bustling old quarters, and French colonial architecture, while offering iconic street foods like egg coffee and bun cha. As night falls, the city comes alive with rooftop bars and vibrant nightlife.

In the south, Ho Chi Minh City stands as a modern metropolis where sleek skyscrapers sit alongside timeless colonial buildings. The city’s energetic, international atmosphere — reflected in its art galleries, creative cafés, and innovative restaurants — highlights Vietnam’s forward-looking spirit.

World-Class Resorts and Connectivity

A wide network of premium resorts from north to south further elevates Vietnam’s profile on the global tourism map. Beachfront destinations such as Nha Trang, Cam Ranh, Phu Quoc, and Con Dao offer options ranging from luxury relaxation to nature-based eco-tourism, attracting travelers with diverse interests.

Improved international air connectivity with direct flights from Europe to Hanoi and Ho Chi Minh City on modern wide-body aircraft also makes the country more accessible to global travelers, enhancing the overall travel experience.

A Destination for 2026 and Beyond

According to Vogue magazine, the blend of heritage, nature, modern urban life, and a growing tourism infrastructure positions Vietnam as one of the standout destinations for 2026, perfectly suited to international visitors seeking unique, sustainable, and culturally rich travel experiences